Are you at the stage of naming and branding your product, project or brand? No more worries! You’re in the right place. Every product starts with an idea, but the name representing the idea is important. Naming your product is not about choosing catchy and selective words that sound good to you. It’s about getting… Continue reading How I and Co-founder created a name for our branding SaaS tool.
The branding strategy behind Louis Napoleon Bonaparte’s leadership unstoppable rise. Napoleon Bonaparte is known as a greatest military strategists, but his legacy goes beyond fighting techniques. To remain at the top, he mastered the art of branding—a business concept that resonates today as it did in the 19th century. In a period without modern marketing,… Continue reading How Napoleon Mastered Branding Fundamentals to Make His Leadership Better.
Are your brand goals realistic to drive brand success? Imagine being in the middle of these forests—the Black Forest in southwestern Germany, the Australian temperate forest, the Amazon Basin in Brazil, the Taiga forest, and the Tongass National Forest in the United States. Each forest is thick with unseen things. Without a map, your journey… Continue reading Mastering Brand Objectives, OKRs, And Goals For Unstoppable Brand Growth
When I started my journey, startup branding was the last thing in my mind. I was tasked with improving my skills and finding the complexities of my niche. It wasn’t until I faced the issue of many competitors that’s strategists, designers, consultants, and agencies. That’s when I knew the power of branding. A memorable brand… Continue reading When Should Startups Focus On Branding? Find The Proven Timing Now.
Is your startup or small business struggling with its brand consistency? I’ve got you. Get to know what are brand guidelines. In this era where your brand vies for attention amidst your competitors, the concept of brand guidelines emerges as a beacon of clarity and consistency. At its core, brand guidelines work like a GPS… Continue reading Brand Guidelines Importance In Consistent Branding You Need To Know
According to a study by Nielsen, successful brand line extensions can result in a revenue increase of up to 20% for companies, highlighting the significant financial impact of leveraging existing brand equity into new product categories or markets. As a brand strategist, I’ve witnessed firsthand the transformative power of brands. From the local coffee shops becoming… Continue reading Unlocking Your Brand Growth: Brand Extension Strategy Blueprint
Initially, I didn’t want to show up in digital spaces. I thought such was a complete show and brag off signs of I know more people. Which wasn’t the case. But people before me were trying to tell their brand stories to their audiences to strengthen their brand reputation. 4 years back, sad moments happened.… Continue reading Case Study Storytelling: Know How You Can Develop Your Brand Story
My brand’s foundation is shown through my best brand essence example: This guides my actions, decisions, and messages. This brief yet comprehensive statement describes the essential idea behind my entire brand. It serves as the basis for all my activities like content, messaging, and many other stuff. My brand essence example expresses emotional and intangible… Continue reading How You Can Develop A Meaningful Brand Essence + Examples
When I think of prominent brands, I can’t fail to mention Coca-Cola, Volvo, Toyota, Pepsi, Mercedes Benz, and many others. Why? Because I’ve grown up seeing such brands being used by many people I know and don’t know. Until I studied advanced marketing and noticed the difference with such brands is they mastered the art… Continue reading Brand Positioning Statement: Everything You Need To Know
In today’s gig world, I suffer fierce competition to attract my target audience’s attention. It’s no different to you reading this note or any other brand out there. May be I and you have issues with our brand consistency examples. Who knows? I know competition is health, but how can you favorably compete with other… Continue reading The Important Brand Consistency Hidden Facts People Don’t Talk About
