Struggling to identify your right target audience? Or Want to know your current audience is the right fit? In this new gig environment, one principle remains the same. It’s good to know your target audience for your business. Whether you’re launching a startup or improving your strategy of any brand, knowing who your product/service can… Continue reading Free Case Study: How I Helped a Content AI Founder Identify His Right Target Audience.
When I started my journey, startup branding was the last thing in my mind. I was tasked with improving my skills and finding the complexities of my niche. It wasn’t until I faced the issue of many competitors that’s strategists, designers, consultants, and agencies. That’s when I knew the power of branding. A memorable brand… Continue reading When Should Startups Focus On Branding? Find The Proven Timing Now.
Are you a startup overtaken by your competition, struggling to make your mark? If your idea seems drowned in the noise and your audience isn’t connecting, fear not. A lack of a clear brand strategy might be holding you back. As a brand strategist, I’ve seen many startups face similar challenges, struggling with the challenging… Continue reading Startup Brand Recognition: Know These Strategies To Overcome Your Competitors
According to a study by Nielsen, successful brand line extensions can result in a revenue increase of up to 20% for companies, highlighting the significant financial impact of leveraging existing brand equity into new product categories or markets. As a brand strategist, I’ve witnessed firsthand the transformative power of brands. From the local coffee shops becoming… Continue reading Unlocking Your Brand Growth: Brand Extension Strategy Blueprint
My brand’s foundation is shown through my best brand essence example: This guides my actions, decisions, and messages. This brief yet comprehensive statement describes the essential idea behind my entire brand. It serves as the basis for all my activities like content, messaging, and many other stuff. My brand essence example expresses emotional and intangible… Continue reading How You Can Develop A Meaningful Brand Essence + Examples
When I think of prominent brands, I can’t fail to mention Coca-Cola, Volvo, Toyota, Pepsi, Mercedes Benz, and many others. Why? Because I’ve grown up seeing such brands being used by many people I know and don’t know. Until I studied advanced marketing and noticed the difference with such brands is they mastered the art… Continue reading Brand Positioning Statement: Everything You Need To Know
Did you know companies with inspiring vision statements, their employees show 68% engagement levels? Imagine a map guiding you to the highest peaks of Denali, Elbrus, Kilimanjaro, and Everett Mountains. That’s what your brand vision statement does for your company. It shows you the way forward. But what exactly is it, and why does it… Continue reading Brand Vision Statement: Everything You Need To Know + Examples
Struggling to create your startup or brand mission statement? In my early days of starting my online business, I asked myself a question: What is the purpose of my business? Beyond my branding services and money, I realized the importance of defining a deeper purpose—a brand mission statement. Inspired by industry giants like Tesla and Google, I embarked… Continue reading Creating Unusual Brand Mission Statement: A Step-By-Step Guide
Wondering why some brands take off while others don’t? Or why do some creators quickly shine but fade away? You’re not alone. I’ve been there. Not sure if your brand offer is irresistible? Take this quick quiz to find out! Start the Quiz Now. It comes back to what you’re offering. It’s a frustrating experience… Continue reading How I Created My Offer Using Alex Hormozi Value Equation
In this digital era, your brand positioning is not just a strategy. It’s your story waiting to be told. It’s about making sure your target audience knows what your brand does and who it’s for. 2 years back, I found myself in trouble, trying to carve out my space in a newly crowded space. Like… Continue reading 8 Effective Brand Positioning Strategies To Differentiate Your Brand in 2024
