In the vast buyer’s journey, brand awareness metrics stand as the compass, navigating the success of your brand endeavors. Put, these metrics serve as proof of how well your brand is known in the minds of your target audience, a measure of recognition, recall, and impact. As a brand founder, I vividly remember the early… Continue reading Brand Awareness: Essential Unique Metrics And Challenges To Avoid
Do you know your brand story? What makes your business stand out isn’t just the story you tell, but the unique value you bring to your target customers. In my journey through the dynamic landscape of brand strategy, I uncovered a question: What distinguishes my brand in a sea of brand strategists? This question led… Continue reading Thinking Of Your Unique Value Proposition? Review These 9 Great Examples
“It is not the strongest of the species that survive, not the most intelligent, but the one most responsive to change,”—Charles Darwin In the mid-2010s, Gucci was at its prime time, but with an aging target audience. Gucci’s current brand identity wasn’t appealing to the millennial audience because of not speaking to their cultural moment.… Continue reading 7 Powerful Indicators Your Brand Is Due for a Refresh
Every 1 out of 4 start-ups fail because of their lightning speed and acceleration with things that should be done. At one time in Los Angeles, there was a startup that seemed destined for greatness. With its founder and a revolutionary entertainment product, this brand met to disrupt the marketplace. This was the tale of… Continue reading 7 Suicidal Branding Mistakes Start-ups Make and Kill Their Brands Instantly
How to develop a brand strategy
Brand audit process involves various areas of your business. To have a comprehensive report, you can’t miss out the brand strategy, marketing and communications, customer service, and product or services development
