ConvertKit has earned $32.1 million. Since its operation, it has sent 112.3 billion emails with 5.8 Million subscribers. According to Landor, 74% of S&P 100 companies have rebranded within their first 7 years of operation. For ConvertKit, it has been 11 years since its inception. Looking at the duration 74% of companies took, ConvertKit’s rebrand… Continue reading ConvertKit to Kit: My thoughts about their rebrand.
A logo is the face of your brand. If you’re looking to create a logo without hiring a designer, logo AI maker tools are making it easier than before to generate a good-looking logo with the right engineered prompt. Whether you’re a startup founder, freelancer, or SME owner, a good AI logo maker can save… Continue reading The 6 Best Logo AI Maker You Need To Know. Which One Is The Best?
The branding strategy behind Louis Napoleon Bonaparte’s leadership unstoppable rise. Napoleon Bonaparte is known as a greatest military strategists, but his legacy goes beyond fighting techniques. To remain at the top, he mastered the art of branding—a business concept that resonates today as it did in the 19th century. In a period without modern marketing,… Continue reading How Napoleon Mastered Branding Fundamentals to Make His Leadership Better.
Struggling to identify your right target audience? Or Want to know your current audience is the right fit? In this new gig environment, one principle remains the same. It’s good to know your target audience for your business. Whether you’re launching a startup or improving your strategy of any brand, knowing who your product/service can… Continue reading Free Case Study: How I Helped a Content AI Founder Identify His Right Target Audience.
When I started my journey, startup branding was the last thing in my mind. I was tasked with improving my skills and finding the complexities of my niche. It wasn’t until I faced the issue of many competitors that’s strategists, designers, consultants, and agencies. That’s when I knew the power of branding. A memorable brand… Continue reading When Should Startups Focus On Branding? Find The Proven Timing Now.
Are you a startup overtaken by your competition, struggling to make your mark? If your idea seems drowned in the noise and your audience isn’t connecting, fear not. A lack of a clear brand strategy might be holding you back. As a brand strategist, I’ve seen many startups face similar challenges, struggling with the challenging… Continue reading Startup Brand Recognition: Know These Strategies To Overcome Your Competitors
Imagine you’re walking into a crowded room full of different individuals vying for your attention. Amidst this digital noise, your brand stands out not just because of its logo or color scheme, but because of the personality it showcases. Where your products and services abound, one thing to make your brand different from others is… Continue reading Unlocking Your Brand Personality: A Unique Step-by-Step Blueprint
Initially, I didn’t want to show up in digital spaces. I thought such was a complete show and brag off signs of I know more people. Which wasn’t the case. But people before me were trying to tell their brand stories to their audiences to strengthen their brand reputation. 4 years back, sad moments happened.… Continue reading Case Study Storytelling: Know How You Can Develop Your Brand Story
When I think of prominent brands, I can’t fail to mention Coca-Cola, Volvo, Toyota, Pepsi, Mercedes Benz, and many others. Why? Because I’ve grown up seeing such brands being used by many people I know and don’t know. Until I studied advanced marketing and noticed the difference with such brands is they mastered the art… Continue reading Brand Positioning Statement: Everything You Need To Know
If you’re out there thinking of brand experience as working on your marketing assets in more appealing way, then you’re missing out the real point. Brand experience is beyond that. Working on brand experience, you aim to win the souls of your customer’s attention and loyalty by experimenting with your products or services. Your brand… Continue reading Ultimate brand experience strategies you need to know + Examples
