Are you at the stage of naming and branding your product, project or brand? No more worries! You’re in the right place. Every product starts with an idea, but the name representing the idea is important. Naming your product is not about choosing catchy and selective words that sound good to you. It’s about getting… Continue reading How I and Co-founder created a name for our branding SaaS tool.
The branding strategy behind Louis Napoleon Bonaparte’s leadership unstoppable rise. Napoleon Bonaparte is known as a greatest military strategists, but his legacy goes beyond fighting techniques. To remain at the top, he mastered the art of branding—a business concept that resonates today as it did in the 19th century. In a period without modern marketing,… Continue reading How Napoleon Mastered Branding Fundamentals to Make His Leadership Better.
Struggling to identify your right target audience? Or Want to know your current audience is the right fit? In this new gig environment, one principle remains the same. It’s good to know your target audience for your business. Whether you’re launching a startup or improving your strategy of any brand, knowing who your product/service can… Continue reading Free Case Study: How I Helped a Content AI Founder Identify His Right Target Audience.
Are your brand goals realistic to drive brand success? Imagine being in the middle of these forests—the Black Forest in southwestern Germany, the Australian temperate forest, the Amazon Basin in Brazil, the Taiga forest, and the Tongass National Forest in the United States. Each forest is thick with unseen things. Without a map, your journey… Continue reading Mastering Brand Objectives, OKRs, And Goals For Unstoppable Brand Growth
When I started my journey, startup branding was the last thing in my mind. I was tasked with improving my skills and finding the complexities of my niche. It wasn’t until I faced the issue of many competitors that’s strategists, designers, consultants, and agencies. That’s when I knew the power of branding. A memorable brand… Continue reading When Should Startups Focus On Branding? Find The Proven Timing Now.
Is your startup or small business struggling with its brand consistency? I’ve got you. Get to know what are brand guidelines. In this era where your brand vies for attention amidst your competitors, the concept of brand guidelines emerges as a beacon of clarity and consistency. At its core, brand guidelines work like a GPS… Continue reading Brand Guidelines Importance In Consistent Branding You Need To Know
Are you a startup overtaken by your competition, struggling to make your mark? If your idea seems drowned in the noise and your audience isn’t connecting, fear not. A lack of a clear brand strategy might be holding you back. As a brand strategist, I’ve seen many startups face similar challenges, struggling with the challenging… Continue reading Startup Brand Recognition: Know These Strategies To Overcome Your Competitors
According to a study by Nielsen, successful brand line extensions can result in a revenue increase of up to 20% for companies, highlighting the significant financial impact of leveraging existing brand equity into new product categories or markets. As a brand strategist, I’ve witnessed firsthand the transformative power of brands. From the local coffee shops becoming… Continue reading Unlocking Your Brand Growth: Brand Extension Strategy Blueprint
Imagine you’re walking into a crowded room full of different individuals vying for your attention. Amidst this digital noise, your brand stands out not just because of its logo or color scheme, but because of the personality it showcases. Where your products and services abound, one thing to make your brand different from others is… Continue reading Unlocking Your Brand Personality: A Unique Step-by-Step Blueprint
Initially, I didn’t want to show up in digital spaces. I thought such was a complete show and brag off signs of I know more people. Which wasn’t the case. But people before me were trying to tell their brand stories to their audiences to strengthen their brand reputation. 4 years back, sad moments happened.… Continue reading Case Study Storytelling: Know How You Can Develop Your Brand Story
