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Bero and Bethe Ltd
Project Information
Client: Bero and Bethe Ltd
Description:A consumer start-up brand that adds value to the legume crop - groundnuts
The need:
Bero And Bethe needed help in working on their brand foundation from identifying a memorable brand name, vision, mission, core values, slogans, and value propositions. The brand also wanted web copy for their new website to resonate with what they do.
The result:
- Memorable brand name – Bob worked with Bero & Bethe in multiple capacities including developing and identifying their trade name. “Bethe” was selected as their trade name. Why? Because of its uniqueness to the market place and other reasons.
- Company unique value proposition – “Bridging dietary gaps in the family homes” encapsulates Bethe’s main value proposition. This can be displayed on their website as the first welcome statement
- Company Vision: “To be the preferred choice value addition firm in producing tasty and valuable products in Uganda and beyond” was created as Bero And Bethe’s vision
- Core values: “Passion for taste, Honest, Hygiene, and customer-oriented” encapsulated as Bethe’s main core values
- Company Identity: Worked with their team to design their company logo. The one of Bethe brand was designed and developed by a creative agency firm under my stewardship.
- Company Mission: “To ensure that customers’ and consumers’ needs are met, scale as a business, and maintain providing excellent delicious, tasty, safe, and valuable products” – encapsulated as the company mission going forward.
- Other details like brand personality, web copy etc are upon request.
Interested in such help?
E-mail:
to know how we do it.
Services:
- Partial brand strategy
- Company logo design
- Website copy writing