How I Created My Offer Using Alex Hormozi Value Equation

Last Updated on Tue-Sep-2024 by Robert Bogere

Wondering why some brands take off while others don’t? Or why do some creators quickly shine but fade away? You’re not alone. I’ve been there.

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It comes back to what you’re offering. It’s a frustrating experience many of us pass through in our journey as entrepreneurs or creators. But here’s the thing.

It’s not how hard you work or how great your offering is. It’s about your brand offer—the irresistible proposition that grabs your potential customer’s attention to take an immediate action.

In this article, I’ll take through what an irresistible offer is, how you can create yours, and how I created mine using Alex Hormozi value equation. Let’s dig in chief.

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What is an irresistible offer?

An irresistible offer is an ultimate proposal of your product/service that attracts your target audience to take action either to buy, subscribe to your plan, sign up, etc

An offer answers the question of what is it for your customers.

Put, an irresistible offer is a strategy attracting potential customers by luring them with your promise of interesting value.

It isn’t about the product or service you’re selling, but your entire package. The key is knowing your customers’ needs and wants.  

According to Alex Hormozi, the dream outcome is the expression of the feelings and experiences your prospect has envisioned in their mind.

When I’m dealing with your brand, an offer is my bare minimum thing to start with.

Without it, there’s no way you can start building your brand. It has to tell a story your customers resonate with.

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How do you create a killer irresistible offer?

When you create your irresistible offer which solves your target audience problems more than your competitors, you build an ultimate authority and attract meaningful opportunities and customers.

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It gives you clarity and direction of your content to share with your potential audience with ease without any risk.

It should showcase your functional and emotional benefits to your target customers because they buy emotions.

The most common mistake I see with personal brands is building and attracting an audience when you don’t have what to offer to your potential audience.

In case you’re stuck with your brand, this is what you need to do to create an irresistible offer.

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1. Defining your brand offer 

When creating your offer, you need to position your solution as noble to buy in and combine it with a desirable proposition. Think of your desirable proposition as:

• Bonuses
• Customer care
• Social proof
• Free product demos
• Money-back guarantee
• Working with your customer until happy with results.

With the above propositions, you need to find out what works for your niche. Not every proposition works for every industry.

You need to carry out research and find out what works for your customers. What do they like? Remember, your potential customers are unique.

2. Pointing out your irresistible brand offer benefits

How do you showcase your solution?

Think of questions like these;

• What challenges will it save?
• What are my customers’ problems?
• Why do my customers need my services?

Make it a point to find a solution to your customer problems and pain points.

• What are their targets?
• Are they price sensitive?
• What are the limiting beliefs?
• How much time should they commit to get results?

Check up your competitors in the market. Ask yourself what is missing in the market you want to serve.

Then create a list of your solution. When brainstorming your ideas, take into consideration these (2) types of benefits.

1/ Functional benefits

What is the functionality of your product? Think of something you need to be known for as a brand.

2/ Emotional benefits

What feeling will your customers get when they buy your services?

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3. Provide your offer guarantee

Who doesn’t like a guarantee?

Mine? I work with my customers until they’re happy with my results.

Your guarantee takes off the risk from your customers whether they’ll get results or not.

If it fails to work for them, of course, they’ll return it in case you have a product return policy in place.

This is what others call risk reversal. Be mindful of using a guarantee which works for your target customers.

They’re services that take long to get positive results. Would you consider a money guarantee? Of I don’t advise this.

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Think of guarantees like;

• Time-sensitive
• 24/7 Customer care
• Product replacement
• Customer satisfaction
• Money-back guarantee

4. Promise fast results

Who doesn’t like faster results? Though with some services, It’s hard to get quicker results.

Your target audience is looking for faster results. Remember, not every solution gives quicker results, for example, branding. It takes some good time to see its results.

This shouldn’t deter you from offering your services. If it takes time, offer bonuses in terms of templates, weekly check-ins, personalized plans, free blueprints, etc.

5. Regular improvement

Since the world is changing at a terrific speed, you need to keep improving your offer.

You don’t need to wait for other brands to push you out of business.

You don’t need to be a onetime brand. You need to stay relevant in your marketplace. That way, you’ll be required to update your offer once a while.

How I created my offer using Alex Hormozi’s value equation

If you’re a brand with clarity and direction, creating your brand offer becomes easy, though not simple, because you’re playing with your brand positioning and messaging.

With your positioning, you’re planning how to be perceived by your target customers. And, messaging you’re making us know about your brand.

Do you have an irresistible brand offer but struggling with getting meaningful opportunities? I got you. Book a call now and we talk.

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Alex Hormozi’s Offer formula

The above value equation has four (4) components;

1/ Maximize dream outcome (Solve problem solving)

2/ Minimize time to success (How can we make this faster)

3/ Minimize effort and sacrifice (How can we make this easier)

4/ Maximize perceived likelihood of success (Testimonials and case studies)

Analyzing my brand offer

Reviewing my offer, which is “Proven branding strategy to grow and attract top-Tier clients in 90 Days”.

Working with me, you receive a NO obligation brand audit, proven strategies, and ongoing support to ensure your brand not only stands out but makes it in your market.

When I created my new offer, I focused on Alex Hormozi’s value equation, ensuring each component is addressed to maximize its attractiveness. Here’s how I applied it;

1/ Maximize The Dream Outcome

According to Alex Hormozi’s offer formula, the dream outcome is the expression of the feelings and experiences your prospect has envisioned in his/her mind. 

Your potential customers are always looking at these outcomes.

• To be loved 
• To be respected
• To increase their status
• To be perceived as powerful
• To be perceived as beautiful

The dream outcome for my clients is to attract top-tier clients and grow their businesses within a short timeframe.

By promising a “Proven branding strategy to attract top-tier clients in 90 days,” I offer a clear vision of success. Below are my potential dream outcomes.

Want to see how this proven strategy can work for you? Get your FREE brand audit today.

1/ Higher revenue from premium clients.

2/ Being seen as a leader in the industry.

3/ Attracting premium clients and who are willing to pay more.

When you’re coming up with this, you need to focus on the realistic outcomes you can deliver within a specified period.

2/ Maximize Perceived Likelihood Of Achievement

How are your customers sure you’ll deliver your promise?

With guarantees, you’re working on your risk reversal. You’re reducing risk and proving you’re willing to invest your time and money in the right product/service.

These are your testimonials It’s where your past client is showing his/her results because of the work you did.

Are you this one? “I’m just starting and don’t have testimonials” Alex says if you’re yet to have testimonials, develop content about your expertise and personality.

Back to my offer, with my guarantee. I describe how I work with my clients until they’re happy with their results.

To assure my clients achieve their desired outcomes, in my detailed offer I included these;

1/ Success stories from past clients who have seen tangible results.

2/ Commitment to working with clients until they are satisfied with the results.

3/ Simple language describing my offer and its benefits.

Review some of the testimonials from my clients.

3/ Minimize Time To Success

How fast will you help your customers with their goals?

Promising results in 90 days, I address the time-sensitive nature of my clients’ needs.

The specific timeframe creates urgency and appeals to clients looking for quick wins.

1/ Initial assessments to identify gaps and opportunities (Free brand audit).

2/ Custom plans to each client’s unique situation (Tailored strategies).

3/ Ongoing support to ensure continuous progress and adjustments (Regular check-ins).

How are you planning for your time delay for your customers to achieve their targets? Let’s review this…shall we Chief?

4/ Minimize Effort And Sacrifice

How will I get results?

Minimizing effort and sacrifice, you’re decreasing the perceived efforts and sacrifice involved.

Think of your potential customers who don’t want to put in extra effort.

I aim to make the process as smooth as possible for my clients by providing;

1/ Ready-to-use materials that save time.

2/ Easy-to-follow guides and resources.

3/ 1:1 consultations and guidance to address specific challenges.

5. Putting it together

Since you now know the main components of your brand offer, you need to align your potential problems with your solutions.

Start with finding out your target customers problems before, during, and after your services.

Reviewing mine, after finding out out a specific branding strategy, who’ll I work with to implement it if my client approves the implementation part?

I address this challenge by looking at reliable experts within my circles to carry out my client’s work if my results proposed some designing elements. If it’s something I can execute, I do it.

Managing such a task may lead to additional charges on top of the first service.

Another one would be, how will my customer know my services worked? This way, we review their clients before and after my services to know whether they signed new premium ones.

With irresistible offers, you don’t need to struggle with your positioning. Creating one is easy but not simple as you may think. You need expert’s help.

Now it’s your time to work on your brand offer. Looking for someone to help you on the same?

Send me an email to bogere@robertbogere.com today. Or Book my free 1:1 free strategy. Place this button below.

Brand irresistible offer conclusion

As someone who ever got lost, I know how challenging to stand out in the marketplace. But I’ve also observed the power of an irresistible brand offer firsthand.

It’s what has allowed me to turn things around and build an online business. So whether you’re stuck to take your brand to the next level, remember this;

It’s about your brand offer. Incorporating the insights we’ve discussed above—and focusing on your unique brand story and experiences—you’ll be well-equipped to create your offers that not only will drive sales but forge lasting connections with your potential customers.

Still wondering if your brand offer is irresistible? Take this quick quiz to find out. Start the Quiz Now.

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