Meet Robert...
He specializes in turning SaaS startups into brands customers trust and buy from. He helps founders cut through the noise with a clear messaging and positioning strategy that drives conversions.
With 10+ years of background in branding and strategic communication, Rob has worked with startups struggling to stand out.
He understands the challenges of building a brand beyond a product and focuses on crafting unique value propositions that make SaaS businesses memorable and profitable.
If your SaaS isn't selling, it's not your product, it's your positioning. Let's fix that!
Every 1 out of 4 start-ups fail because of their lightning speed and acceleration with things that should be done. At one time in Los Angeles, there was a startup that seemed destined for greatness. With its founder and a revolutionary entertainment product, this brand met to disrupt the marketplace. This was the tale of… Continue reading 7 Suicidal Branding Mistakes Start-ups Make and Kill Their Brands Instantly
Building your brand from zero can be a daunting task, but if you’ve got the right essential branding tools, strategies, and tactics in place. It’s easier to manage your brand. Are you a brand founder, brand owner, manager, brand marketer, or start-up CEO? If yes, this is for you. A memorable brand is a key… Continue reading The Brand Toolkit: 10 Unique Branding Tools For Your Brand
In this competitive era, crafting brand values can serve as a true North Star compass for your company. Since brand values are the principles, beliefs, and ideals that guide your company’s every move from product development to customer engagement. At the start of my solo journey – April 2020, I made a huge mistake of not first… Continue reading 5 Game Changing Brand Value Secrets You Need To Know Right Now
How to develop a brand strategy
Developing your search engine optimization (SEO) strategy can be a tough game to play when you don’t know the right tools to carry out your keyword research, topic ideas, website audit and traffic, competitor analysis, link building, etc. 3 years ago, when involved more in content marketing, I got introduced to the SEMrush tool in a HubSpot course.… Continue reading Unlocking SEO Success: Your Best Ultimate SEMrush Review Guide
10 years back, the space for creative visual communication experienced a remarkable direction driven by the best design tools that have allowed the creative process. One groundbreaking is Canva. This tool has emerged as a game-changer in the creative landscape empowering 125+ million users to unleash their creativity and design prowess. In this article, you’ll… Continue reading How To Hone Your Design Skills With Canva Design Tool
Brand audit process involves various areas of your business. To have a comprehensive report, you can’t miss out the brand strategy, marketing and communications, customer service, and product or services development
