Meet Robert...
A determined soul who battled with self-doubt. Feeling trapped in rut race for 8 years, he struggled through careers and lost confidence.
On edges to give up for good. One day, he decided to show up and started on LinkedIn where he started studying FREE online courses plus making sales noise.
The above changed his life and now offering proper strategic guidance and direction with customized brand solutions to 2x clients and revenue growth to purposeful startups and small businesses.
In the modern business landscape, the fusion of brand strategy and business goals alignment is imperative for success. Your brand is not just an image or a logo; it’s a dynamic force propelling your business toward its objectives. The brand strategy serves as the intricate framework guiding how businesses present themselves in a crowded marketplace.… Continue reading How To Align Your Brand Strategy With Business Goals For Epic Results
In the vast buyer’s journey, brand awareness metrics stand as the compass, navigating the success of your brand endeavors. Put, these metrics serve as proof of how well your brand is known in the minds of your target audience, a measure of recognition, recall, and impact. As a brand founder, I vividly remember the early… Continue reading Brand Awareness: Essential Unique Metrics And Challenges To Avoid
Embarking on the exciting journey of DIY branding tools and guide feels like becoming both the strategist and artist of your business story, where each creative move is like painting your path. In the days when I worked for startups with tight budgets, I stumbled upon the exciting idea of crafting a brand independently—a journey… Continue reading Building A Strong Brand: DIY Branding Tools And Mastery Guide
Alan Clayton of ACA Philanthropy & Fundraising argues that while building a brand is crucial for the company, fundraised income is the primary justification for brand investment. In this era of startups, where innovation is the heartbeat and fundraising the lifeblood, the relationship between branding and financial success takes center stage. Review this: a staggering… Continue reading 5 Ultimate Ways Branding Can Skyrocket Your Startup Funding
Do you know your brand story? What makes your business stand out isn’t just the story you tell, but the unique value you bring to your target customers. In my journey through the dynamic landscape of brand strategy, I uncovered a question: What distinguishes my brand in a sea of brand strategists? This question led… Continue reading Thinking Of Your Unique Value Proposition? Review These 9 Great Examples
According to the U.S. Bureau of Labor Statistics, about 20% of U.S. small businesses fail before making it through the first year. Two years ago, a business owner (whose name I’ll withhold for data privacy purposes) contacted me. “Hey, Bob, I’ve got a tight budget for my startup, and I want to focus more on… Continue reading 5 Cost Friendly Strategies To Grow Your Startup Without Bank Breaking
Allow me to discuss what I do and the progression of my journey since launching my business in the mid of 2023. To be precious, I help to identify brand areas of improvement, address issues, and offer customized solutions to solo, start-ups, and small businesses. Just the way you see agencies. One would call me… Continue reading Breaking the Norms: My Journey and Insights in Online Business
“It is not the strongest of the species that survive, not the most intelligent, but the one most responsive to change,”—Charles Darwin In the mid-2010s, Gucci was at its prime time, but with an aging target audience. Gucci’s current brand identity wasn’t appealing to the millennial audience because of not speaking to their cultural moment.… Continue reading 7 Powerful Indicators Your Brand Is Due for a Refresh
Every 1 out of 4 start-ups fail because of their lightning speed and acceleration with things that should be done. At one time in Los Angeles, there was a startup that seemed destined for greatness. With its founder and a revolutionary entertainment product, this brand met to disrupt the marketplace. This was the tale of… Continue reading 7 Suicidal Branding Mistakes Start-ups Make and Kill Their Brands Instantly
Building your brand from zero can be a daunting task, but if you’ve got the right essential branding tools, strategies, and tactics in place. It’s easier to manage your brand. Are you a brand founder, brand owner, manager, brand marketer, or start-up CEO? If yes, this is for you. A memorable brand is a key… Continue reading The Brand Toolkit: 10 Unique Branding Tools For Your Brand
