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Expertise
Have you wondered why some brands stay at the top of your mind while others don’t? Creating successful brands for powerful results starts with understanding what your brand should be. What story does it need to tell, who will hear it, and what is its message? That’s where we come in.
The goal is to assist you in reaching your desired destination by taking a collaborative approach. Together, we’ll make sure that you have clarity around whom your brand targets, what it offers, and why that matters.
The work I specialize in help you develop the core fundamentals that will inform your communications, product development, and marketing from
- Brand strategy and audit
- Creation of purpose, vision, mission statements and unique value proposition
- Generating brand slogans, headlines, taglines, essence or mantras
- Crafting brand positioning statements
- Defining and working on brand personality
- Determining core brand values for customers to resonate with
- Carrying out brand research information – Competitive analysis and more
- Defining brand architecture direction and guideline
- Establishing brand manuals direction and guideline
- Producing insightful brand profile and brochure documents
- Working on product benefit sheets with clear identification of features, benefits, and reason-to-believe
- Brand storytelling and elevator pitches
How is it done? – Mainly the brand strategy and audit
Round 1: Explore
- At our initial meeting, we'll evaluate the wants, needs, and goals that your project requires to ensure success.
- Take part in a fact finding process to gain some insights and data.
- Analyze your company, market place competition, customer reviews, and assess how your brand can best differentiate itself in the marketplace.
- Additionally, we will collaborate with you to create a strategy that best suits your specific needs and establishes you as an authority within the industry.
Round 2: Create ideas
- Summarize research findings
- Develop a strategic document based on the collected information
- Recommendations and suggestions of the particular project
- Other discussed deliverables
Round 3: Review process
During this round, I will review the strategic document and provide two additional revisions. Let’s get the ball rolling!
Note: Some work which involves intensive creative designing will require a 3rd party designer.
Is your brand struggling to have a clear direction? If yes, a strong strategy may be a missing link. With so many strategies out there – business strategy, brand strategy, marketing strategy etc, it can be a challenge to know the right one for your situation.
Brand content development and Channel strategy
Are you in search of a professional, persuasive form of content copywriting to attract new leads and satisfy existing customers?
Effective communication is at the heart of successful persuasion. I have found that getting complex concepts across in simple language builds trust and loyalty.
Get tailored offerings that align with customer needs and brand objectives. It includes writing
- Business and personal blog posts
- Website copy
- Product and service copy
- Campaign copy
- Social media copy
- Blog articles
- Leader’s success stories
- Thoughtful leadership articles
The goal: To make our customer’s voices heard while submitting their message in a simplistic language and attract favorable customers.
How is it done?
Round 1: Virtual meeting
- Hold a conversation or meeting to understand the needs and goals of the activity.
- Learn relevant details including timeline, scope, objectives, and deliverables.
- Once it's established, a comprehensive proposal will be presented with clear objectives, quotation, and a timeline.
- Once an agreement is reached, we request relevant resources to help us start the work.
Round 2: Work creation time
- At this stage is where our work comes to life. I meticulously craft scripts or phrases following your brand requirements and provide them on the agreed-upon date.
- I make sure all work is completed to your satisfaction. Trust our work and relax while we produce the best results.
Round 3: Review time
- Upon your team review completion, will work on your revisions and updates until the final draft is complete.
- Generally, two (2) rounds of revision are included; however, additional revisions may incur a separate fee.
Now It’s your time to decide. Whether you level up your brand or not. You’ve got 2 options
Option #1:
- Ignore everything you’ve read
- Let your brand stagnant on the market place
- Keep your brand static with minimal growth
- Keep attracting one off customers and opportunities
Option #2:
- Try take your brand to another level efficiently
- Master everything your brand can do
- Document your brand’s story. Preserve it forever
- Step it to another level in the best possible way